OUR COMMUNICATIONS PHILOSOPHY
Our goal is to help you communicate your research to external audiences as concisely and clearly as possible. In a way that clarifies and convinces, even before audiences can formulate their questions and doubts. “External” audiences can be experts in other fields, the general public, or even your colleagues working in the neighboring laboratory. Research nowadays is at once hyperspecialized and multidisciplinary, and balancing these opposing “inward” and “outward” forces is as challenging as balancing the yin and yang in the universe.
Our philosophy has been shaped through more than a decade of experience working with social, natural and clinical scientists in Europe and Asia. You are welcome to re-use the image on the above for non-commercial use, as long as you cite this website as the source https://www.creaducate.hk/.